Twitter Ad Specs

With the platforms constantly updating, it can be tricky to know how to format copy for your ads. That’s why we’ve compiled (and will continually update) the ad specs you need to optimize copy for each platform.

Twitter plain text tweet

Tweet Copy

280 characters (Note: Each link used reduces character count by 23 characters, so for example, using one link would leave 257 characters for Tweet copy.) Text will truncate at 200 characters.

Twitter image

Tweet Copy

280 characters (Note: Each link used reduces character count by 23 characters, so for example, using one link would leave 257 characters for Tweet copy.)

Image width & Height

Recommended minimum width of 600 pixels, although larger images (for example, 1200-pixel images) will be better optimized for when people click to expand images. Any height is acceptable, although if the height exceeds the width, it will crop to 16:9 (see aspect ratio details).

Aspect Ratio

Any aspect between 2:1 and 1:1 is acceptable. For example, 1200×600 (2:1), 1200×800 (3:2), or 1200×1200 (1:1). After 16:9 aspect ratio (for example, 1200×1400) it will crop to a 16:9 aspect ratio.

Twitter gif

Tweet Copy

280 characters (Note: Each link used reduces character count by 23 characters, so for example, using one link would leave 257 characters for Tweet copy.)

Image width & Height

Recommended minimum width of 600 pixels, although larger images (for example, 1200-pixel images) will be better optimized for when people click to expand images. Any height is acceptable, although if the height exceeds the width, it will crop to 1:1 (see aspect ratio details).

Aspect Ratio

Any aspect between 2:1 and 1:1 is acceptable. For example, 1200×600 (2:1), 1200×800 (3:2), or 1200×1200 (1:1). After 1:1 aspect ratio (for example, 1200×1400) we’ll crop to a 1:1 aspect ratio. Additionally, 16:9 can be utilized.

gif file size

Max 5MB

Twitter promoted video

Tweet Copy

280 characters (Note: Each link used reduces character count by 23 characters, so for example, using one link would leave 257 characters for Tweet copy.)

file size

Max 1GB

Video Length

Recommended: 15 seconds or less

Max: 2 minutes and 20 seconds (select advertisers are eligible to request an increase up to 10 minutes). Please contact your Twitter Account Manager for more information.

file types

MP4 or MOV

Video bitrate recommendation 

Recommended: 6,000k for 1080p, 5,000k for 720p

Max: 6,000-10,000k for 1080p, 5,000k-8,000k for 720p

Frame rate recommendation

29.97fps or 30fps. Higher is acceptable. If the available video has a lower frame rate, don’t try to “upsample” it.

Audio codec recommendation

AAC LC (low complexity)

VIdeo codec recommendation

H.264, baseline, main, or high profile with a 4:2:0 color space

Video Aspect ratio

1:1 is recommended as it will always render as square on desktop and mobile, timeline and profile. This and 9:16 (vertical) will take up the same amount of real estate — which is more than 16:9. Upon tap, full screen will open and fill with black bars.

Any aspect between 2:1 and 1:1 is acceptable, but after 1:1, platform will crop to 1:1 aspect ratio.

9:16 (vertical) will always render in a 1:1 space on desktop and mobile, timeline and profile. Desktop will have black bars on the sides once the video begins playing. Mobile will crop the top and bottom of the video, center, and autoplay without bars.

recommended size

1200×1200 (minimum for 1:1 is 600×600)

Any height is acceptable, but if height exceeds the width, the video will be cropped to 1:1 in the feed.

If not a 1:1 aspect ratio: 640×360 minimum

looping

Videos will loop if the video length is under 60 seconds.

captions

Closed captioning or text overlays are mandatory.

thumbnail

Supported files: PNG or JPEG

Aspect ratio: recommend matching sizing of the video

Minimum size: 640×360 pixels

Max size: 5mb

Image direct message card

Tweet Copy

256 characters are available (24 characters are used for the card).

Button (cal-to-action) text

24 characters. Emoji are supported.

Image width/height

Recommended minimum width: 800 pixels

Aspect ratio

1.91:1

file types

JPEG, PNG, non-animated GIFs (animated GIFs are not supported by the Image Direct Message Card)

file size

Max 3MB

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