When you’re an expert on a topic - such as your own business - it’s often difficult to explain the topic clearly to a non-expert - like your sales prospect. SDR messaging is often so full of jargon that its impact is totally lost on the reader. This is a trap known as...

Deep down, most of us want to see ourselves as the hero and we need to keep that in mind as we write SDR copy.  When we watch the Olympics, we fantasize about sticking a perfect landing like Simone Biles or gliding past the competition like Michael Phelps. When we...

Didn’t get all of the responses you were hoping for from your initial cold email? Don’t sweat it. On average, a customer needs to hear about your product or business seven times before it sticks! Here are a few tips for getting SDR follow-up emails right so your...