Google Ad Specs

With the platforms constantly updating, it can be tricky to know how to format copy for your ads. That’s why we’ve compiled (and will continually update) the ad specs you need to optimize copy for each platform.

SEARCH ADS

Headline 1 | Headline 2 | Headline 3
Description 1
Description 2
Link Text
Description 1
Description 2

Headline

Headline 1: 30 Characters
Headline 2: 30 Characters
Headline 3: 30 Characters
Description 1: 90 Characters
Description 2: 90 Characters

Sitelink Extension

Link Text: 25 Characters
Description Line 1: 35 Characters
Description Line 2: 35 Characters

Responsive Display Ads

Responsive Display Ads optimize themselves by performance and space requirements. To load a set for a responsive ad you can upload up to:

(5) 25-Character Headlines
(1) 90-Character Headline (will show without an image, will not show with the other headlines above)
(5) 90-Character Descriptions
(1) 25-Character Business Name

Keep in mind that Google Ads will never run the 25 and 90 character headlines at the same time. Also, there’s no guarantee that they’ll include a description.

You can upload up to 15 marketing images and 5 logos. You can crop a single image to the landscape and square formats, or use separate images for each aspect ratio. Text may cover no more than 20% of the image.

-Landscape: Your landscape image should have a ratio of 1.91:1 and be greater than 600 x 314. The file size limit is 5120KB.
-Square: Your square (1:1) image should be greater than 300 x 300. The file size limit is 5120KB.
-Logo (optional): Your logo should be square (1:1) and should be 128 x 128 or greater. The recommended size for the square logo is 1200 x 1200. For best rendering, it is also recommended to add a landscape (4:1) logo, which should be 512 x 128 or greater. The recommended size for the landscape logo is 1200 x 300. For all your logos, a transparent background is best, but only if the logo is centered. The file size limit is 5120KB.

uploaded Display Ads

Uploaded Display Ads are completed ads you upload that contain all imagery and copy.
They will not be optimized by Google Ads.

File types 

  • Formats GIF, JPG, PNG
  • Max. size 150KB
  • Ad sizes

Square and rectangle  

  • 200 × 200 Small square
  • 240 × 400 Vertical rectangle
  • 250 × 250 Square
  • 250 × 360 Triple widescreen
  • 300 × 250 Inline rectangle
  • 336 × 280 Large rectangle
  • 580 × 400 Netboard

Skyscraper  

  • 120 × 600 Skyscraper
  • 160 × 600 Wide skyscraper
  • 300 × 600 Half-page ad
  • 300 × 1050 Portrait

Leaderboard  

  • 468 × 60 Banner
  • 728 × 90 Leaderboard
  • 930 × 180 Top banner
  • 970 × 90 Large leaderboard
  • 970 × 250 Billboard
  • 980 × 120 Panorama

Mobile  

  • 300 × 50 Mobile banner
  • 320 × 50 Mobile banner
  • 320 × 100 Large mobile banner

*Animated ads (GIF) Animation length and speed:

  • Animation length must be 30 seconds or shorter
  • Animations can be looped, but the animations must stop after 30 seconds
  • Animated GIF ads must be slower than 5 FPS
gtag('config', 'AW-971964485');