Facebook & Instagram Ad Specs
With the platforms constantly updating, it can be tricky to know how to format copy for your ads. That’s why we’ve compiled (and will continually update) the ad specs you need to optimize copy for each platform.Photo/Video Ads
Primary Text
Appears at the top of the ad
Can be long or short-form
Text truncates at different points for different views
Desktop: Truncates at 415 characters
Mobile: Truncates at 90 characters
Instagram: This is the only visible copy. Truncates at 60 characters
Mobile
Desktop
Headline
Appears below the visual content in bold
Truncates at 55 Characters and cannot be expanded
Desktop: Truncates at 55 Characters
Mobile: Truncates at 55 Characters
Instagram: NOT VISIBLE
Mobile
Desktop
Description
Only visible on desktop underneath the headline
125 characters max
Desktop: Truncates at 60 Characters
Mobile: NOT VISIBLE
Instagram: NOT VISIBLE
Mobile
Desktop
Carousel Ads
Text – 125 characters
Headline – 40 characters
Link Description – 20 characters
Mobile
Desktop
