What’s Up With TikTok?

what's up with tiktok? I hate to break it to you, but TikTok is changing the way social media works — even if you’re avoiding it.   So…What is TikTok?  If you’re new on the scene (or just over the age of 21) you may not be familiar with TikTok. TikTok is a...

B2B Lead Generation – Six Strategies That Slap

b2b Lead Generation Six Strategies That Slap What is B2B Lead Generation? It’s one of the early steps in your marketing or sales funnel. It involves collecting potential customers’ information so that you can begin to nurture those leads through an automated marketing...

Reach And Impressions – What’s the difference?

Reach And Impressions What's The Difference? When it’s time to open up your analytics and see how your latest Facebook ad campaign is performing, you’ll find these terms over and over again: “impressions” and “reach,” but…what do they mean? And why do they...