Last week we took you on the production journey of some wild video assets we created for a long-time client, Powerwash.com. We thought we’d show you what happened when we leveraged that content with kickass digital ads. 

Wild Content Works: A Video Campaign Case Study

Powerwash.com is an established brand with over 30-years of business in a very specific niche of B2B sales. Over the last 5 years, Avadel has helped increase their total rev by 20%+ each year. Amid the COVID-19 outbreak, we recognized the need and the opportunity to dramatically increase their revenue by shifting and diversifying their approach to digital ads. 

Action:

As a full video-production agency, Avadel was able to strategize and execute a spin-off of ‘what not to do’ videos centered around an original character called ‘Wash Rat.’ This truly out-there creative content drove massive amounts of social media ad engagement, sharing, and conversions. This campaign was so successful that Powerwash.com had a $51 to $1 ROI in the midst of an economic crisis.

Growing your top-line and bottom-line revenue in the midst of an economic crisis is astounding.

Results:

With only $2,000 spent in May 2020, we helped Powerwash.com generate over $105,000 in trackable conversions on Facebook, Instagram, Google Adwords, and AdRoll retargeting.

As digital natives, Avadel is able to craft a tangible experience for online consumers like only previously possible in-person. We are strategizing and executing content creation at a level unrivaled in the industry. With the flood of digital content on social platforms, consistent, high-quality work is the only way to move forward with success. 

From The Client: 

“All I can say is, ‘Wow!’ I couldn’t be more pleased with your work.”
– Michael Hinderliter, CEO of Powerwash.com

Worth Noting:

1. Good results take time

We have achieved consistent results for this client over the last 5 years, improving every year of working together. If this client had only worked with us for the short-term, he wouldn’t be seeing the compounding results that come with long-term tactics and consistent work.

2. Avadel never stops innovating

Most agencies see retainers as clients that they don’t have to impress anymore. We recognize that our work is never done. By diligently pushing and improving our work over the last 5 years, this client’s topline and bottom-line revenue are expanding despite an economic crisis. 

3. E-comm is a must in 2020 and beyond

We don’t know what the new normal will be, but we do know that e-commerce is now a non-negotiable for success. 

4. The quality of your content matters

To cut through the white noise of content and engage your audience, your creative content needs to be superior. If you need help strategizing, creating, or leveraging creative content, get in touch with us. We’re always here to help.